Jeans are at the heart of what we wear. Wherever you live, whatever your lifestyle, they’ve become a uniform of life. Jason Denham is a jeanmaker, who has dedicated his life to crafting the perfect jeans. Like a Michelin-star chef he hand picks his ingredients – harnesses groundbreaking techniques – minutely studies tradition – but most of all obsesses over the tiniest of details. In this short documentary he will – for the first time ever – share some of his best kept secrets.
This intimate and beautifully crafted film was directed by Hugo Keijzer, in close collaboration with production company Miketeevee and writer John Weich. Together, they shaped a narrative that not only captures Denham’s obsessive craftsmanship, but also elevates it into a story about passion, precision, and the timeless pursuit of perfection.